New Delhi: Social Media specialist Red Digital has been engaged by World Series Hockey (WSH), which is all set to roll from December 17 to January 22, to manage their social media presence.

WSH will see Indian and International players being allocated to multi-city franchise-based teams as per the internationally accepted and practiced draft system wherein they will showcase their talent in 61 scheduled matches with over 200 players participating in the event.

The inaugural edition of the league will comprise of eight teams out of Mumbai, Delhi, Chennai, Hyderabad, Bangalore, Chandigarh, Pune, Bhopal, Punjab, Ranchi and Rourkela.

Harsh Jain, Founder & Managing Director, Red Digital said, "There is tremendous interest for Hockey in India and WSH will be a tournament of international caliber featuring the world’s best players. Red Digital plans to capture every interactive magical moment of WSH for hockey aficionados in the digital world.”

Sorbojeet Chatterjee, Vice President Marketing, WSH, said: Red Digital will definitely ensure there is a high level of engagement and traction for WSH."

Red Digital is currently engaging fans in viral activities such as trivia, games, polls, promos and contests to keep fans abreast on latest happening of the upcoming Hockey series. More importantly, Red Digital is exposing the Facebook community to Hockey and all the things involved with the game and tournament.

Some of the Indian stars that will be seen in action during the series include Dhanraj Pillai, Rajpal Singh, Sandeep Singh, Adrian D’souza, Sardara Singh, Prabhjot Singh, Arjun Halappa, Diwakar Ram, Bharat Chetri, Dhanajay Mahadik, Shivendra Singh, Mandeep Antil, SV Sunil, Rozhan Minz, William Xaixo, Prabodh Tirkey and Yuvraj Walmki.

Olympic and World Cup Winning Australia team Capitan Brent Livermore and other Champions from Austral-Asian countries like South Korea, Malaysia, Australia and New Zealand are set to join WSH.

Facebook has more than 800 million users and collectively they spend more than 700 billion minutes per month on the site. Twitter has over 145 million registered users with 90 million tweets each day.

(Agencies)