"SkinneePix makes your photos look good and helps you feel good. It is not complicated. No one needs to know. It is our little secret,” its developers, Phoenix-based Robin Phillips and Susan Green, were quoted as saying.

According to the creators, the app could motivate its users to be healthy by showing them what they could look like if they lost some weight.

The app is now available in the Apple App Store, selling for only Rs 60.

An Android version of the app will be out later this month.

However, one thing you cannot do with the app is that you cannot take a group selfie as this is meant to only show a healthy you.