"I have always set impossible goals for the Jio team and they have always exceeded my expectations. So today I set a target for team Jio to acquire 100 million customers on the Jio network in the shortest possible time and create a new world record," he said at RIL's 42th Annual General Meeting.

He added that this would translate into a data usage of 250 crore gigabyte per month.

Reliance Jio has already onboarded 1.5 million users on its 4G network, during the test phase. Over the past few weeks, Reliance Jio has been expanding its unlimited calls and high-speed mobile broadband trial offer to 4G smartphone users of brands such as HTC, Intex, Vivo, Gionee, Karbonn and Lava.

Jio service is already available on Sony, Sansui, Videocon, LG, Samsung, Micromax, Panasonic, Asus, TCL, Alcatel 4G smartphones. Ambani on Thursday announced free voice calling, free roaming and an extremely low data pricing for its Jio 4G phone services.

Jio, which will compete head on with players like Bharti Airtel and Vodafone, will offer users data services free for four months from September 5, after which it will offer 10 tariff plans starting at Rs 19 a day for occasional data users, Rs 149 a month for low data users and Rs 4,999 a month for heavy data users.