The pictures of the hoarding – up on 100 pole-kiosks lined up for the marathon – were posted with A12 special Telegu emojis and were also made available on Twitter handle @JioAmaravati and Twitter hashtag #JioAmaravati.

This apart, the 'Jio' logo has been displayed at every important building at the sprawling 500-acre Reliance Corporate Park in Nhavi Mumbai. The handsets under the brand name LYF – which actually does not translate into anything specific and is just a marketing move – are thus far available only to Reliance Industries employees.

These were on sale after the beta launch by actor Shah Rukh Khan, music composer AR Rahman, who performed for over 100,000 of the company's RIL staff gathered in a corporate town hall in over 1,050 locations across India.