Bangkok: Taking cue from its Japanese partner Nippon Life's strategy, India's Reliance Life is introducing fixed salary for insurance advisors to reduce attrition and to further improve customer services.
The Anil Ambani-led Reliance group firm is launching the salary-based insurance agent drive in semi-urban and rural areas.
"Yes, we are in the process to introduce a fixed income system for insurance agents under our new format called career agent. The basic impulse is to provide a minimum fixed salary
to agents in order to infuse a sense of security and professional commitment," Reliance Life Insurance President and Executive Director Malay Ghosh told at the company's off-site here.
The company plans to hire 5,500 career agents across 200 branches by the end this financial year.
"We have already started recruiting career sales agents and deputing them in around 100 branches pan-India. We will give a fixed stipend to insurance agents for the first six months during their training tenure and help them pass the licensing examination, before they become part of the company," Ghosh said.
Nippon Life Insurance, 26 per cent partner in the company, has all its insurance agents on its pay-roll.

This fixed salary mechanism has helped the Japanese firm retain the talent pool and provide dedicated services to customers.
In India, insurance agents work on commission basis and have uncertain income level. Hence, the industry is facing a very high attrition rate.
"We are trying to plug those gaps through our new programme and provide training to young people with career paths. We will recruit new people on the back of fixed salary-cum-variable incentives to enable them connected with the company for a longer period of time," Ghosh said.


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