New Delhi: This time the music is even bigger, the rhythm is even more mesmerizing and the sound is even more impactful, yes we are talking about Coke Studio’s unique fusion music. Coke Studio is back with a new season, all set to woo music lovers across the country. Ensuring that diverse, innovation fusion music reaches audiences far and wide, this year, Coke Studio will also be aired on DD1.

As we know one note of music is enough to flatter music lovers, this time Coke Studio is back with bang of their exclusive rustic, folks and fusion music. On their second season, Coke Studio will focus on showcasing diversity and innovation through eight unique episodes, 12 breakthrough producers and over 200 incredible musicians.

According to Deepak Jolly, (Vice President, Public Affair and Communication Coca-Cola India & South West Asia), said, “This year, Coke studio sees over 200 musicians from different genres coming together and collaborating to create diverse and innovative music. As we take this musical extravaganza to our audiences, we are happy to announce our association with Doordarshan. We believe our association with Doordarshan will allow us to take the pure joy and happiness of music to a much larger audiences.”

When asked why Doordarhsn is doing this, Tripurari Sharan, (Director General, Doordarhsn), said, “When Coke Studio grooved the music lovers of Pakistan on their unique music why not we Indian get a chance to relish the joy of spellbinding music? He further added, “DD has a legacy to broadcast a good music and now it’s our responsibility to continue the same. Keeping in mind, we have decided to give Coke Studio a larger platform so that this kind of rhythmic extravaganza reaches to the larger masses.”

As a concept, Coke Studio is a confluence of a diverse number of music genres, both vocal and instrumental, from traditional eastern to modern western and from regional to folk. It embodies a musical fusion of exciting elements and diverse influence, bringing alive the magic of live recordings and performances.

So get ready to dive in some soul stirring music on Coke Studio to be aired on DD1 starting 7th July 2012, at 8:30 PM.  

Farhat Jabeen/JPN

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