"India will potentially be the first market in the world where our global small car would be launched," Sumit Sawhney, country CEO and managing director, Renault India told reporters.

He said the small car will be priced well below the Rs.400,000 (not the Bata footwear like price of Rs.3.99 lakh) and would also be sub-four metres to enjoy the lower excise rate. Renault India will also be launching seven seater Lodgy, a multi-purpose vehicle (MPV), soon as a part of its strategy to gain five percent market share in India.

Sawhney ruled out hiring a celebrity as the brand ambassador for Renault models at this point of time. He said the focus is on expanding the sales and service network to 205 units from the current 157 outlets.

Queried about the cars made by Asian companies - Maruti Suzuki, Hyundai, Tata Motors, Toyota, Honda - ruling the Indian roads while the European and American parentage brands being insignificant players, he said Renault India will prove that theory wrong.

According to him for a product to succeed, right price, right product and right timing are important."The right price of the car is determined by the level of localisation. Our models will have high levels of local content which would address the pricing issue," Sawhney said.