Diamond rings disclosed to be associated with divorce and other failed relationships are sold at lower prices than rings without a negative history, the study into the re-sale of diamond engagement rings has revealed.

Analysis of data from 1.5 million eBay listings of diamond solitaire engagement rings over a 13-month period showed rings with no disclosed negative history were most likely to sell and at a higher price.

Rings where sellers disclosed a divorce or other failed relationship - marked by comments such as 'not going to happen,' or 'right ring wrong guy' - were less successful.

A separate attitudinal survey showed that even though participants believed a diamond ring from a divorce was most likely to be authentic - compared to the same one from a happy marriage or a jewellery store - it was the opposite when it came to how much they' would  be willing to pay for it.

The study was published in the journal Advances in Strategic Management.


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