New Delhi: The festive season has embarked in India and automobile companies seem to be fully prepared to treat the consumers with new launches. The Indian car market seems to be passing through a transitional phase. Just few years ago, the Indian car market was hailed as Mecca of small cars but now the SUVs and MPVs are also becoming the hot favourites among consumers in India.

For the first time in the Indian car market, so many SUVs ranging in price band of Rs 7-22 Lakh have been launched in such a short duration of time. Experts are also bullish on seeing a recovery in the sluggish car market with these SUV launches. The Chief Executive of Mahindra & Mahindra Pravin Shah feels that in the next two months, the SUV sales will be three times than that of small cars. M&M has reciprocated its confidence by launching Quanto and Rexton recently.


Auto major M&M said that it has launched a premium SUV 'Rexton' from the SsangYong stable. In November 2010, M&M had signed a definitive agreement with Ssangyong Motor Company to acquire 70 percent stake in the ailing South Korean automaker at a total cost of USD 463 million (about Rs 2,105 crore).

"A manual model of the sports utility vehicle (SUV) is priced at Rs 17.67 lakh ex-Mumbai and the automatic version at Rs 19.67 lakh," M&M president, automotive and farm equipment, Pawan Goenka said at the launch.

The car is the first high-end SUV from the Mumbai-based auto firm. The company said it has invested over Rs 63 crore at its Chakan plant for this model.


Tata Motors has also joined the bandwagon and launched new SUV ‘Storme’ in the market. The new SUV is named as ‘Safari Storme’. In the first look, it seems that it is largely influenced by Range Rover. Apart from its outside look, the interiors are also looking good. Fine woodwork is giving interiors beautiful look. 2.2 L décor engine has been installed in Safari Storm. According to the company, the 5-gear operated vehicle has the feature of disc brakes and better turning radius.

One of the big differences between Tata Safari and Storme is that spare wheel is not fitted in fifth door but below the floor of car. This new change has added to the aesthetics of the SUV. Tata Motors has also not compromised on the safety standards providing four air bags, parking sensor, fog lamp and Anti-lock braking system.   


However, the humble Maruti 800, which till the late nineties used to be a dream car for most of the middle class families, has hit the market in a new avatar. The new version of Alto seems to have become the darling of small car-lovers, as the much awaited model registered over 10,000 pre-orders. Maruti Suzuki India Ltd has had over 10,000 bookings for its new entry-level vehicle, the carmaker's managing director Shinzo Nakanishi said.

It has been given a significant makeover with new look and changed interiors with more space. The air conditioners are more powerful. It is available in both petrol and CNG version. Mileage would be 23 km/L mileage in petrol version and 30km/ kg gas.


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