Kolkata: In order to fulfill her pre-poll promise of beautifying the Hooghly (Ganga) river to match Thames river of London, West Bengal Chief Minister Mamata Banerjee on Tuesday launched the ambitious project here that would give a new face to the river bank in the City of Joy.

The Rail India Technical and Economic Services (RITES) have been assigned the job to execute the Hooghly River Front Development Kolkata - a dream project of the Trinamool chief.

Talking to reporters on the sidelines of the inaugural function, the Chief Minister said the project would be completed with the help of the various agencies engaged in building rail, ports and airports.

The CM has announced to constitute a Core Committee headed by Chief Secretary Samar Ghose to oversee the implementation of the project. State government is also working on the Ganga River Tourism.

“Nobody would be displaced due to the beatification project. Kolkata Municipal Corporation will be the nodal agency, while several other agencies including the Urban Development Department, CIT, Railway, Kolkata Port Trust, Airport Authority and KDMA will contribute in the project,” said Mamata.

DC Mitra, project coordinator of RITES said the project aims at reviving the lost glory of the river.

The project includes setting up of a cultural center in the Northern fringes, ‘Kolkata Square’, an open-air theatre, and a ‘Water Shrine’ along the river.

The project will involve beautification of a one km stretch along the banks of Ganga. Later, it will be extended by nine km along the river bank, up to the city’s Southern fringes.