She has created wallets, handbags and stoles for the joint venture. Models on Tuesday introduced the "Label by Ritu Kumar" limited edition range.

“The range is professionally created by a team that realizes the importance of aesthetics in everyday life. Today's woman is comfortable in her own identity, and the range we have created is both classical in its inspiration and blends with the products from Oriflame,” Ritu Kumar said in a statement.

The Oriflame Ritu Kumar stoles and bags are inspired by calico print style and are available in black and beige base with olive and pink floral and bird prints.