The company announced its future plans for Indonesia, the third largest two-wheeler market in the world, as a part of its growth strategy and focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc), Royal Enfield said in a statement.
    
"Indonesia is a strategic market for Royal Enfield. With its large commuter base, this market has enormous potential to upgrade to the next level of motorcycles, should there be optimal product choice," Royal Enfield, Head of International Business Arun Gopal said.
    
Royal Enfield is well poised to fill this gap and catalyse the shift to mid-sized motorcycles in Indonesia, he added.
    
"We will build our presence from Jakarta and depending on the response, expand our footprint to the other key cities in Indonesia," Gopal said.
    
As per its entry plans, the company will commence retail operations in the coming months from its exclusive dealership in Jakarta that is being set up in partnership with PT Distributor Motor Indonesia, who have signed-up as a dealer for the region, the company said.
    
In 2014, Royal Enfield sold more than 3,00,000 motorcycles globally. Parent company, Eicher Motors, recorded its highest ever total revenue of USD 1.4 billion with large contributions from the Royal Enfield business unit.
    
In the current year, the company aims to produce 4,50,000 motorcycles to support its global growth strategy.

 

Latest News  from Business News Desk