Therefore, when British Airways made the mistake of asking Sachin's full name, all hell broke loose on Twitter. Indian cricket legend Sachin Tendulkar today lambasted British Airways for its 'don't care' attitude.

Sachin Tendulkar was travelling by British Airways, and he lost his luggage due to their mistake, as they tagged it to some wrong destination.

The ever-so-pleasant Sachin Tendulkar got unhappy with the incident and took it to Twitter to call out the bad service he was provided by British Airways, complete with a #NeveronBA hashtag.

Angry Disappointed and Frustrated.. #BAdserviceBA Family member's Waitlisted ticket not confirmed despite seats being available (1/2)

— sachin tendulkar (@sachin_rt) November 13, 2015

And luggage being tagged by @British_Airways to wrong destination and don't care attitude! #NeveronBA (2/2)

— sachin tendulkar (@sachin_rt) November 13, 2015

British Airways' customer service soon got in touch with Sachin over Twitter, with the perfunctory protocol message that usually follows a complaint.

@sachin_rt We're sorry to hear this Sachin, could you please DM us your baggage ref, full name and address so we can look into this for you?

— British Airways (@British_Airways) November 13, 2015.

Sachin is currently in Los Angeles to play the final T20 match of the Cricket All-Stars.

Latest News from Sports News Desk