Smaaash plans to invest USD 20 million in the project over six months with an aim to create opportunities for all Middle Eastern soccer fans to practice and play football, the company said in a statement. The company has invested around Rs 15 crore developing the soccer games.
"The company will launch a 65,000 square feet gaming arcade with soccer, cricket and other virtual games in Jeddah, Saudi Arabia, in July and another in Dubai two months later. We have seven soccer challenges through which you can find out what percentage of Ronaldo is in you, but Smaaash is also about the games Ronaldo loves," Smaaash Entertainment Founder and Chief Imagination Officer Shripal Morakhia said.

Virat Kohli at Smaaash conference

Smaaash intends to open the first soccer centers in GCC before bringing it to India. They are in conversation with various partners in these regions and an announcement will be made shortly, the company said.

Also read:
Brand endorsements by famous international sports personalities

Cristiano Ronaldo hits four as record-equaling Real Madrid crush Malmo


Latest News from Sports News Desk