Pune, Jan 28(Jagran News Network): Master blaster Sachin Tendulkar earned a whopping Rs 1.5 crore a day, in the first 27 days of year 2011.

The cricket legend has won Rs 40 crore and two villas in new endorsement deals. If only he could match the strike rate on the pitch during this World Cup, India will repeat history of 1983.

Tendulkar has signed deals with Pune-based real estate company Amit Enterprises for Rs 9 crore and apparel maker S Kumars Nationwide (SKNL) for Rs 12-13 crore, within days of Coca-Cola announcing a Rs 20-crore, three-year contract with the top batsman, daily reported.

SKNL believes Tendulkar can help its economy brand, World Player, break into the value segment for men and become a pan-Indian brand.

"The timing of the World Cup 2011 is purely coincidental to the endorsement," SKNL's apparel and retail director Ashesh Amin said.

Earlier, Coca Cola signed Tendulkar as its 'happiness ambassador'.  "Sachin Tendulkar will play his part in the company's various strategic communication initiatives including its corporate, CSR and brand campaigns," Coca-Cola had said in a statement.

Master Blaster endorses 17 brands, including Adidas , luxury Swiss watch maker Audemars Piguet, Canon, ITC, Aviva Life Insurance , RBS and appliances major Toshiba. He charges about $1 million per year per deal. His endorsements are managed by sports management firm World Sport Group.