The "Bajrangi Bhaijaan" star is "India's Most Attractive Personality", according to a 16-city survey conducted by TRA (formerly Trust Research Advisory), a Comniscient Group company which has diversified interests in communication, media and brand analytics.

The company conducted a report based on what it called a "36 Trait Matrix" to measure "brand attractiveness".

Following Salman in the "attractiveness quotient" are Amitabh, 72, and Shah Rukh, 49.

Actress Deepika Padukone came fourth in the list dethroning Katrina Kaif, who was at the top among females when the list last came out. Following Deepika in this year's list are Mahendra Singh Dhoni, Rahul Dravid, Ranbir Kapoor, Hema Malini, Sachin Tendulkar, Aamir Khan and Virat Kohli.

In total, 11 personalities from cinema and sports are included in the report.

"While we often see attractiveness only in terms of physical beauty, it is much more. It is certainly not skin deep. True attractiveness is based on four foundations that are based on appeals of Rational, Emotional, Aspirational and Communication," N. Chandramouli, CEO, TRA, said in a statement.

 

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