'Veer' is a collaborated effort of Salman’s NGO, soft drink brand Thumbs-Up, CNN IBN and American Indian Foundation.

On the occasion, Salman said he wants to bring the cause upto national significance.  

According to sources, the campaign has so far empowered over 1,000 persons with disabilities by giving them employability training. Interestingly, the movement has raised over one crore in the first leg.  Many celebrities also offered their support in unravelling the potential of the specially-abled people.

Many B-town celebs like Rahul Roy, Gulshan Grover, Urvashi Dholakia, Hasleen Kaur, Dolly Bindra and Swara Bhaskara were present on the occasion.

The event showcased inspirational stories of people, who have achieved tremendous success overcoming physical disabilities.


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