New Delhi: Online travel firm on wednesday said Bollywood actor Salman Khan has made some investment in the company and will be a shareholder now.
Khan will also be the face of's new marketing campaign in India and the US. CEO & Co-founder Dhruv Shringi said, "We are delighted to have Salman Khan as part of the Yatra family both as a brand ambassador and shareholder. We have always wanted expand to newer mass markets and associating with Salman Khan would enable us to do the same."
The company, however, did not provide financial details of the partnership and the stake to be held by Khan in Yatra.
Salman Khan said: "This is not a normal brand association, where I am there just for face value. With Yatra, I am also now a shareholder. I have immense confidence on the brand and am hopeful that the association will be beneficial for the both of us."

The association is part of a well thought-out strategy to strengthen the company’s connect with the masses and increase the brand's recall value in tier 2 and tier 3 towns.
Salman Khan will not only be's brand ambassador but will also come on board as a shareholder in the company.
Additionally, Salman Khan's NGO, Being Human, too will benefit from this association. As part of the endeavor, will make it possible to contribute a token amount to Being Human every time a transaction takes place on their website, it added.
The company will also sell Being Human merchandise on its website, the sale of which, again, will be contributed to the NGO. will be launching their new marketing campaign with Salman Khan in April.