Mumbai: Shah Rukh Khan, Shahid Kapoor and John Abraham have been endorsing men's fairness creams for a while now. Now there is another addition to the list -- Salman Khan!

Sallu will be the face of a leading brand in the market which will rival the one endorsed by his bête noire SRK. An insider informs, “ The deal was inked a few days ago just before Salman left for the shoot of his brother Sohail Khan’s film. Salman has been paid a whopper ( read: a couple of crores) as he was deemed as the right choice for the company that is entering for the first time in this category.”


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