Nearly 5000 screens have been allotted to the Kabir Khan film across the country and on the first day, most theatres witnessed 90-95 percent occupancy.

An industry source says, “In several big and small cities, the film ran to full houses throughout the day while in Mumbai, popular cinemas recorded good sale of tickets. The fact that Salman managed to get a solo release is a huge advantage.

It has even recorded the highest number of advance bookings with tickets for first three days almost sold out in many places. Moreover, it has received positive reviews and is being recommended for a family watch, which will attract more people to the theatres.”

Cashing in on the 'Sal-mania', exhibitors are said to have increased ticket rates — regular ones that cost R110-R150 in a suburban multiplex in Mumbai have been revised to R250-300. The price for a gold class seat varies between Rs 750 and Rs 900 in the city instead of Rs 500. The scenario is more or less same in other major cities like Delhi, Hyderabad, Pune, Indore, etc. Reportedly, in a few Delhi theatres, tickets were sold in black for as much as thrice the actual cost.

Trade expert Taran Adarsh says, “The film’s business will be huge, considering the heady combination of Salman’s stardom and Eid’s festive spirit. Theatre owners have, therefore, raised the ticket costs to capitalise on the Salman craze. It is anticipated that Bajrangi will cross the R100-crore mark in the opening weekend itself.”

Manoj Desai, executive director of Gaiety Galaxy and Maratha Mandir, echoes Wankhede. “The film has had a fantastic opening. Bajrangi Bhaijaan might just surpass all expectations over the weekend. About the ticket pricing, the rates at our theatres remain the same,” he states.  

In his tweet, trade analyst Komal Nahta said: “Waiting for Eid ka chand? But Eid has already arrived at the b.o. #BajrangiBhaijaan takes a fantabulous opening all over. Unprecedented rush.”


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