As part of this innovation - Samsung's range of SmartDirect TVs will come designed with an in-built Airtel digital satellite tuner which will enable DTH signal reception without the need for customers to install an external set-top-box (STB), the company said in a statement.
Commenting at the launch, Samsung India Chief Marketing Officer Ranjivjit Singh said: "We are thrilled to launch India's First Smart Direct TV with an in-built iDTV technology in India."
"We are today excited to announce our collaboration with Samsung to launch the Integrated Digital TV and introduce the Indian market to its next phase of TV viewing experience," Bharti Airtel CEO – DTH & Media Shashi Arora said.