Meanwhile, the company also appointed a new head of its design team in May.

The metal frame of the Samsung’s Galaxy Alpha is the entirely new products compared to its other existing products.

“Overall it’s a good phone but I was disappointed with the design, even with the metal frame it feels too plastic,” said Francisco Jeronimo, Research Director for European mobile devices at IDC.

Samsung has also planned to make the Galaxy Alpha a bit thin and light. The phone weighs just 115 grams and is 6.7 millimeters thick.

The smartphone is based on Android 4.4.4 and powered by an Exynos processor with four ARM Cortex-A15 cores running at 1.8GHz and four Cortex-A7 cores running at 1.3GHz.

The screen measures 4.7 inches and has a 1280 by 720 pixel resolution.

The phone sports a 12-megapixel camera on the back and a 2.1-megapixel front camera. It has 2GB of RAM and 32GB of integrated storage, but no microSD card slot.

The smaller screen and lower screen resolution is slightly surprising since the rest of the phone has high-end specifications.

Samsung said the Galaxy Alpha will start shipping in the beginning of September, but details on where the phone will go on sale first weren’t immediately available.