Interestingly, 70 percent of Samsung India's entry-level consumers are two-wheeler users.

The handset features a 'S Bike mode' that has been developed by the India team. Once activated, callers are notified using an automated answering machine that the user is riding and cannot take the call.

The caller can choose to press 1 to express urgency to speak to the biker. The rider will have to come to a complete halt to answer the call, thereby ensuring his safety.

"About 70 percent of our users in India are two-wheeler users...This feature is our effort to promote responsible riding," Samsung India Senior Vice President Asim Warsi said.

He added that 20,000 man hours went into developing the NFC-enabled feature that is integrated into the hardware of the new handset.

The handset will be available exclusively on eCommerce platform, Snapdeal. The J3 features a 5-inch display, 1.5 GHz quad core processor, 1.5GB RAM and 8GB memory (expandable upto 128GB).

It also features 8MP rear and 5MP front camera as well as 2,600 mAh battery. Apart from J3, Samsung has 3 4G devices (J2, J5 and J7) and 2 3G devices in its portfolio its J series.