According to the latest data from CyberMedia Research (CMR), Samsung is "losing its earlier firm grip" with its share declining to 16.5 percent at the end of December 2014 from 20.3 percent at the beginning of the year.
According to the research firm's India Monthly Mobile Handsets Market Review - for calendar year (CY) 2014, India mobile handsets market grew by 4 percent to 257 million units in terms of shipments over 2013.
Of this, Samsung captured 16.5 percent of the shipments, followed by Micromax and Microsoft (Nokia) at 13.3 percent each, it added.
"However, Samsung was seen to be losing its earlier firm grip on market, as its share of the market showed a downward trend during the year, as compared to Micromax that gained primarily in April-June 2014, but then continued to remain flat during the rest of the year," CMR said in a statement.
Samsung's share of the overall market in January-March 2014 quarter stood at 20.3 percent, while that of Micromax was 11.2 percent and Microsoft (Nokia) was 17.6 percent.
About 77 million smartphones were shipped in 2014, accounting for nearly 30 percent of the total mobile phone market in the country. The smartphones segment grew at 46 percent as against the previous year.
Samsung lost ground in the smartphone segment too, with its market share falling from 43.2 percent at the beginning of the year to 29.3 percent at the end of December 2014.
Micromax, on the other hand, expanded its share marginally from 17.5 in January-March 2014 to 18.9 percent in the fourth quarter of 2014.
"2014 proved to be a path-breaking year for the India mobile phones market, essentially in terms of high proportion of smartphones shipped. A lot of consumer enthusiasm was seen in terms of launch of new phone models and brands, unique features and a significant change in sales strategies of vendors," CMR Lead Analyst Telecoms Research Faisal Kawoosa said.