Working with Swarovski, Montblanc, Romero Britto, Rebecca Minkoff and Burton, the company has handpicked designers for fusion of fashion and technology.
 
For example, Swarosvki has developed a colorful series of premium, protective, crystal-embellished covers that reflect the different shades of glass in the Galaxy S6 and S6 edge. Samsung had recently launched "Iron Man versions" of its hot-sellers Galaxy S6 and S6 Edge.

Sales of Galaxy S6 smartphones reached 6 million units at the end of April, less than a month after their launch, researcher Counterpoint said, suggesting a positive start.
               
Counterpoint said in a statement that combined sales of S6 and S6 edge from the April 10 launch to April 30 were better than Galaxy S5's sales in the same period of 2014.
               
They were also the most popular smartphone models globally after arch-rival Apple Inc's iPhone 6 and iPhone 6 Plus, the researcher said.
               
Counterpoint said it expected sales for the new Samsung flagship phones to reach 50 million by the end of the year, better than what the firm estimates to be its current first-year sales record of 45 million units for the Galaxy S4.

READ MORE: Samsung to launch 'Iron Man versions' of Galaxy S6, S6 Edge