The launch in India, which comes within two weeks of the global unveiling, will help the company bolster sales to buck the slowdown in the global smartphone industry growth.

"Galaxy S7 and S7 edge (Rs 56,900) bring refined design language, advanced imaging capabilities, streamlined software functionality and unparalleled connectivity with a host of services and experiences," Samsung India Mobile Business Director Manu Sharma told reporters here.

As part of customisation for Indian users, the company has built in 'Samsung Concierge' that delivers a personalised experience for users.

"Samsung Concierge is an expansion of the My Galaxy platform. The consumer engagement platform has been customised to offer services like My Assistant, Phone pick up and drop, Fast Track and Live Chat for customer care," he said.

India is an important market for handset makers as it is witnessing strong sales growth rate at a time when global sales are waning. According to research firm IDC, the global smartphone market saw shipment growing 10.1 per cent to 1.43 billion units in 2015 from 1.30 million units in 2014.

Shipments in India, on the other hand, grew 28.8 percent in 2015 to 103.6 million units over the previous year, making it one of the world's fastest growing markets globally.

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