The dual SIM device is powered by a 1.2GHz dual-core processor, 768 MB RAM and 4GB internal memory expandable up to 64GB. It features four-inch display, 3.1 MP rear and a VGA front camera and 1,500 mAh battery.
     
One of its most affordable smartphones, the Z1 will see Samsung offer localised entertainment apps and a simple user interface with the Tizen OS.
    
Only a few devices, including Samsung's smartwatch products, run on the Tizen platform. A majority of its mobile phones are Android-based, a dominant OS on most smartphones across the globe.


        
Samsung Z1 has been customised to meet entertainment- focused needs of local Indian consumers for a personal and reliable mobile experience.
    
Samsung has also launched a free entertainment package called 'Joy Box', giving users access to music, TV and movies. In addition, the Samsung Z1 will offer consumers free access to premium content available on Club Samsung.

Users can stream and download from over 270,000 songs, and watch over 80 live TV channels.
    
Samsung has partnered with Hungama.com to deliver a wider selection of music streaming and downloading. It has also tied-up with Reliance Communications and Aircel to offer up to 500MB of 3G data free every month over 6 months.
    
"The smartphone market in India is rapidly evolving, with many consumers using their device as their screen of choice for content including videos, television programs and video games, as well as a range of apps," Samsung India Electronics President and CEO Hyun Chil Hong had said.

India is one of the fastest growing smartphone markets globally and had registered about 82 percent growth in the July-September 2014 quarter over the same period last year, as per research firm IDC data.
    
Samsung had a 24 percent share of the India smartphone market in the said period, followed by Micromax (20 percent), Lava and Karbonn (8 percent each) and Motorola (5 percent).