In all, there will be 12 models in the newly launched series in the price range of Rs 25,990 to Rs 1,99,990.
The company assembles about 75 percent of its TVs in the country at its seven manufacturing units.
The firm will distribute the TV sets through about 5,000 resellers. In India, Sansui has licenced its branding and marketing to KAIL Ltd, which is a privately-held company of the Videocon Group.
Globally, Sansui does not sell its products directly, and follows a licensing model.
"We have strengthened our product portfolio with a premium category and expect to double our sales to about 11 lakh units this financial year," KAIL chief operating officer Amitabh Tiwari told reporters.