New Delhi: Subtle but stylish, neck-ties play quite a role in portraying a person's characteristics and personality. Satya Paul has launched a new collection of the accessory called retro-futurism for "fashionable" men.

Satya Paul, one of the pioneers in men's accessories, has launched a limited edition of ties in a variety of designs including paisley, striped, spotted and checked.

"For the recent collection the designs are inspired from retro-futurism which is a blend of old retro styles popular in the 1960's with futuristic technology. The collection explores the abstraction between the past and future," Rajiv Grover, chief executive officer, Satya Paul said.

"We have also experimented with floral motifs and digital gradients that have been quiet successful in the past," he added.

The fabric used for the collection is pure silk with multicolour hues and colour blocks. It features a wide range of prints inspired from the retro drama of the 1960's like lazer beams, polka dots, cassettes and music.

The collection is meant for all the "fashionable" men.

"Our main clientele is the well-travelled business executive, who isn't afraid to try new textures and colours. The contemporary prints and look of the collection prompts a younger generation to sport these ties in order to express an innovative style statement," said Grover.

The collection is available in all Satya Paul stores with a price range starting from Rs.995 and going up to Rs.2,495.



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