08 May 2015
Washington: The US tech giant IBM has teamed up with the social networking site Facebook to offer marketers new integrations between the two platforms.
04 May 2015
Greater Noida: Sim Bhullar, the first man of Indian descent to play in NBA, doesn't care if his association to the 'big league' is seen as a marketing gimmick and he only hopes the latest visit to the native country of his parents inspires more youth to play basketball.
28 Mar 2015
Mumbai: Filmmaker Dibakar Banerjee says a new legendary villain will emerge out of his crime drama film 'Detective Byomkesh Bakshy!'.
27 Apr 2015
New Delhi: Maruti Suzuki India plans to invest Rs 4,000 crore this fiscal on capital expenditure inorder to enhance its leadership position in the market.
14 Oct 2013
Mumbai: Away from Mumbai for shoot of his upcoming film ‘Peekay’, Bollywood actor Aamir Khan still has his eyes set on the marketing strategy for his film ‘Dhoom 3’.
01 May 2015
Chennai: Slamming the recent hike in prices of petrol and diesel, AIADMK General Secretary J Jayalalithaa on Friday demanded revision of the price fixation policy for petroleum products.
31 Mar 2015
New York: An increasing number of popular brands are posting more on Instagram than on Facebook, a study conducted by New York-based research firm L2 suggests.
19 Feb 2015
Kolkata: Tata Docomo will be using Facebook to give a push to its digital marketing drive, a top official said.
19 Feb 2015
New Delhi: With the popularity and expanding reach of social media, around 90 percent of Indian brands plan to spend up to 15 percent of their annual marketing budget exclusively on social media, says an Ernst and Young (EY) study.
09 Feb 2015
New York: People find a 'rare' item more alluring when it is presented as the only scarce product, says a study. When a bunch of items is presented as scarce, people choose relatively more of their favourite item, said the researchers, noting that scarcity polarizes preferences.