26 Jul 2015
London: India's ODI cricket captain Mahendra Singh Dhoni has been named as the ninth most marketable sportsperson in the world ahead of the likes of football superstar Lionel Messi and sprint king Usain Bolt in a power list prepared by London School of Marketing.
15 Jul 2015
Chennai: Admitting that Tata Group made a "bunch of mistakes" in the sales and marketing of Nano, iconic business leader Ratan Tata today said branding it as the 'cheapest' rather than most affordable car was the greatest flaw that distanced people from it.
08 May 2015
Washington: The US tech giant IBM has teamed up with the social networking site Facebook to offer marketers new integrations between the two platforms.
14 Oct 2013
Mumbai: Away from Mumbai for shoot of his upcoming film ‘Peekay’, Bollywood actor Aamir Khan still has his eyes set on the marketing strategy for his film ‘Dhoom 3’.
28 Mar 2015
Mumbai: Filmmaker Dibakar Banerjee says a new legendary villain will emerge out of his crime drama film 'Detective Byomkesh Bakshy!'.
04 May 2015
Greater Noida: Sim Bhullar, the first man of Indian descent to play in NBA, doesn't care if his association to the 'big league' is seen as a marketing gimmick and he only hopes the latest visit to the native country of his parents inspires more youth to play basketball.
27 Apr 2015
New Delhi: Maruti Suzuki India plans to invest Rs 4,000 crore this fiscal on capital expenditure inorder to enhance its leadership position in the market.
19 Feb 2015
Kolkata: Tata Docomo will be using Facebook to give a push to its digital marketing drive, a top official said.
31 Mar 2015
New York: An increasing number of popular brands are posting more on Instagram than on Facebook, a study conducted by New York-based research firm L2 suggests.
01 May 2015
Chennai: Slamming the recent hike in prices of petrol and diesel, AIADMK General Secretary J Jayalalithaa on Friday demanded revision of the price fixation policy for petroleum products.