A research conducted by cosmetic giant Olay says that a majority of women confess to feeling exposed, under-confident and unattractive before a filter is applied, reports femalefirst.co.uk.

Women say that the most important change a filter makes to a selfie is to hide flaws and wrinkles or that it helps achieve a better skin tone. So nearly half the female population now uses filters on their ‘Selfies’ and this rises sharply to 67 percent among the girls aged under 25 years.

"The No-filter trend perfectly sums up this summer’s minimal make-up look. It's about 'come as you are' informality and being the best possible version of yourself but without looking like you've tried," said Florrie White, celebrity make-up artist.

“It does take time to achieve the illusion of effortless beauty and have the confidence to go filter free. For me, the all-important starting point is in prepping your skin" she added.

To help ensure you're looking your best for your selfie, professional make-up artist, Sarah Jagger, reveals her top tips and make-up essentials so you can capture a flawless look whatever the occasion.

“Avoid heavy textured SPF creams beneath your makeup as they can create a 'flashback', making you look washed out. Using a matt makeup primer on the T-zone will eliminate sweaty looking shine in photos and keep your makeup on all day and night,” she said.

“Black mascara is more eyes brightening than brown or coloured because it creates a contrast with the whites of your eyes. Keep eyebrows full, thin brows can age your look and appear too harsh in photos. A full brow will actually look a little thinner in your pic, she added.


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