The show will air on TV, a new Hindi general entertainment channel launched by Zee Entertainment Enterprise Limited (ZEEL) on Wednesday night here.
Looking his charming self, Shah Rukh took mediapersons present at the launch through the show's format. He said, "I like the question and answer format. I do that with my children and family. This show will deal with questions that have been asked by common man and will be answered by the common man himself to win the prize money.”
"The questions will be those which people think are easy to answer or sometimes don't even think about it. Many people have different questions to ask. I will just make sure the show has a lot of fun."
The 49-year-old, who sported a dapper, clean-shaven look in a formal blue suit, ensured the audience had a taste of the entertainment in store from the show, at the launch itself. His sense of humour and one-liners did the trick.
Shah Rukh even gave a glimpse into the show's format by playing it live with mediapersons.'India Poochega - Sabse Shaana Kaun' is produced by Big Synergy and will be aired on TV in March.