The fans of the 50-year-old superstar can now have question and answer sessions with him, learn about interesting moments from his work and life, and the causes he believes in.
"I have been fortunate to receive love and affection from so many lovely people from around the world, over the years. I don't like calling them just my fans, they are the ones who love and support me and I always look for ways in which I can give back this love," the actor said in a statement here.
"Social media has been a easy way of connecting with a lot of them.  #fame now will make video interaction possible with all of them and get me a step closer to them. So, I am delighted to invite everyone - Follow iamsrk on #fame.
"I look forward to my live beams and interactions on #fame," he said.
Puneet Johar, CEO 'To the new Ventures' (#fame is part of To the new Ventures) said, "We are very excited to welcome Shah Rukh to the platform. We believe that Shah Rukh will inspire millions of talented young people to use #fame as a platform to showcase their talent to the world."


Latest news from Entertainment News Desk