A source says, "After a conducting a research, the brand found out that Shah Rukh would be the perfect choice to promote its products. They had a preliminary meeting with the star and are now awaiting his nod."

It is said that the company is eager to have SRK on board as not many celebrities take up endorsement of toilet accessories.

Another source close to the brand says,"His personality always adds value to a product and his large female fan following will help our ad campaign. After all, women have a big say in choosing such accessories.

So, the company does not mind writing a big paycheck for him. Once he signs on the dotted line, we will make preparations to shoot a commercial with him."

Shah Rukh remained unavailable for comment.

 

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