Mumbai: Superstar Shahrukh Khan, who is leaving no stone unturned in marketing 'Ra.One', on Monday launched a custom built movie channel on leading online video platform YouTube for his upcoming film. (Agencies)
The movie channel on YouTube will offer users all videos of the 'Ra.One' premiere, red carpet events planned in London, behind the scene shots, uncut footage of the star cast and Shahrukh's thoughts.
It will also host games and give chance to users to create promos from clips, music and dialogues of the film.
"This concept goes well with my 'Ra.One' as the film is about digital world...computer and all. So (I) launched it on a digital platform like YouTube. Besides, it will help me take the film to more people. I am thrilled and excited about it," the actor told reporters here.
The initiative will make Shah Rukh one of the first Indian celebrities to be on the Google plus platform and engage with fans.
"YouTube has been an integral platform for movie promotions in Hollywood. Since I wanted to do something that has never been done for any Indian film...so for 'Ra.One' I leveraged upon this potential of digital media," he said.
'Ra.One' movie channel is the first customised channel of its kind to be released in India for a Bollywood movie on YouTube.
Internationally, YouTube has worked with several Hollywood productions, the most recent being 'Skadoosh Kung Fu Panda 2' with Hollywood actor Jack Black, which became a hit worldwide.
"This initiative will launch a new platform in digital marketing for Bollywood films," Red Chillies Entertainment, Digital and Merchandising Shailja Gupta said.
SRK worried about 'Ra.One'
Meanwhile, as the release date of his ambitious film 'Ra.One' is inching closer, it has started giving superstar Shahrukh Khan anxious moments.
Shahrukh, who is playing the lead role in the film that has been produced by his 'Red Chillies Entertainment', says that even though he is not scared, he is worried about the film's reception.
Directed by Anubhav Sinha, 'Ra.One' will hit the screens on October 26.
When asked about the fate of his film, Shahrukh said, "As an actor, I feel differently and as a producer I feel differently. I don't fear...if I am scared then I won't be able to do films...or say act or produce films. Those, who fear, will not be able to work. I am not scared but I am worried. I just hope everyone likes and enjoys the film."
"I am not scared to act...I am not scared to make movies as I was born to do that. There is a worry, but I do not fear," he said.
"I am working for 20 years...I am a professional actor and producer. This is what I do for my living. All of us have to work for their living. There will be things that will go right and there will be things that will go wrong that is how the business is," he added.
The film features Shahrukh, Kareena Kapoor and Arjun Rampal in lead roles.
When asked about the film, Shahrukh said, "It is a family-action-comedy film. There is a virtual world...the video games...and all. Essentially it is a family film."
Mumbai: Superstar Shahrukh Khan, who is leaving no stone unturned in marketing 'Ra.One', on Monday launched a custom built movie channel on leading online video platform YouTube for his upcoming film.