"Each Corum timepiece celebrates intense life and power, and no individual represents this better than Shikhar Dhawan. He is known to have stunned all observers, when he stroked his way to the fastest Test century by a debutant at Mohali in 2012-13. Popular for his flamboyant personality with his ever-changing looks and the twirled moustache, Shikhar is an instant crowd favorite," a company release stated.

"With our association with Shikhar Dhawan, Corum proudly enters the world of cricket, the most popular  game in India, Sri lanka, Pakistan, The West Indies and the UAE, second only to football and other sports in Australia, New Zealand, South Africa and the United Kingdom.

"It is also one of the fastest growing sports in places like Canada, Africa, and the Netherlands. What better way to opening a new trend and a new way to engage with our fans," the release stated.

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