An 'excited' Shilpa took to Twitter, and wrote: "Launching VIAAN mobiles on this auspicious occasion of Guru Nanak Jayanti. Too excited #MobileRevolution”.

Shilpa, who is launching the new venture with husband Raj Kundra, also wished a Happy Guru Nanak Jayanti to the Twitterati.

The actress also shared on Instagram an image of a toddler, seemingly her son, showing off a black t-shirt, whose back reads: "Viaan mobiles - Full of life and energy".

Shilpa, who co-owns the Indian Premier League (IPL) cricket team Rajsthan Royals with Kundra, got married in 2009.