The 38-year-old mother of one said she decided to go ahead with the opportunity because she personally shops from the brand for her son Viaan.

"Saw their stuff. And liked it very much while I was shopping in Dubai. So when they asked me to endorse I was more than happy to," Shilpa said in a statement.

Shilpa's loyalty towards the brand motivated them to rope her in for the radio campaign.

"Shilpa has always been a loyal customer to the elite kids wear clothing brand and, hence, the team approached her for a radio campaign as they felt her voice would add a certain credibility to the brand.

"She personally loves the brand and buys their products for her son and hence, she readily agreed to lend her voice for the campaign," a source said in a statement.


Latest News from Entertainment News Desk