"It is inspired by a news story that my director (Sameer Patil) saw on a television channel some years back while randomly surfing channels. It was about three coolies who found their photographs on a poster of vasectomy. He saw that story and conceived the idea which he later converted into a film script," Shreyas said.

The 38-year-old actor is here to take part in the Goa Marathi Film Festival, which began on Friday evening.

"It's about the three people who find they are poster boys of vasectomy campaign and they don't know how to react to it," said Shreyas, revealing the story for the first time ahead of its theatrical release.

They start getting ridiculed in their village and in surrounding areas. People feel after going through vasectomy (a surgical procedure for male sterilization), they have lost their masculinity.

The trio goes on a mission to prove they have been wronged and they are a victim of the system, he said.

"The entire thing has been dealt in a very humorous manner," said the actor, who acted in hit films like 'Iqbal,' 'Golmaal 3', 'Welcome to Sajjanpur' and 'Om Shanti Om' and got into production a few years ago.

"I will call it an entertainer. There is a lot of drama but predominantly it’s a humorous film," he added.

The film, whose first look was unveiled during the festival, will hit the theatres on July 4.

'Poshter Boyj' features actors Dilip Prabhavalkar, Hrishikesh Joshi and Aniket Vishwasrao.

'Poshter Boyj' is Shreyas' second home production, the first being 'Sanai Chaugude,' also a Marathi movie which he co-produced along with Bollywood veteran Subhash Ghai.

Shreyas said as a filmmaker he had to tread cautiously with the subject matter of the film to avoid any vulgarity.

"We didn't want to do anything cheap. It can happen (mistakenly featuring in a poster) to anyone - literate or illiterate, it does not matter. Once you see your photograph on a poster like this, you won't know how to react."


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