Mumbai: Sikandar Kher, son of veteran actors Anupam and Kirron Kher, who is three-films-old, says he is still struggling to make a name for himself in the industry.

So far, Sikandar's ride in B-town has not been smooth. All his films-- 'Summer 2007', 'Woodstock Villa' and 'Khele Hum Jee Jaan Sey' failed to garner attention at the box-office. Despite back-to-back failures, Sikander dreams to be a successful actor in the tinsel town.

"Not many people know me today, because the films that I did...did not do well. May be, when I deliver a hit film they will know me. First, let the audience know me, let me get recognised, let them know what work I am doing or will be doing. It will happen slowly and gradually. As of now, there is no market for Sikander Kher," Sikander said.

"But it is feasible and I am here to give my best. The important thing is you want the audience to love you are always in search of a good character...good film," he

Sikandar began his acting career in 2008 with Sanjay Gupta and Ekta Kapoor's 'Woodstock Villa', a musical-thriller, featuring newcomers Sikandar, Neha Oberoi and Arbaaz Khan. The sank without a trace at the box office.

Another release in the same year was 'Summer 2007', directed by the debutant Suhail Tatari. The film revolved around five medical students, who experience a rude awakening after visiting a Maharashtrian village and witnessing the misfortune of villagers.

The film which starred Sikandar, Gul Panag, Yuvika Chaudhary, Arjan Bajwa, also failed at the box office.

Even Ashutosh Gowariker's patriotic bio-pic 'Khele Hum Jee Jaan Sey' (2010), based on the Chittagong uprising of 1930 did not give any boost to Sikandar's acting career. But the actor does not ponder over his failures and seems charged up for his forthcoming films.

He is all looking forward to his soon-to-be released film 'Players', an official remake of 2003 Hollywood crime film, 'The Italian Job'.

In Abbas-Mustan's action thriller, Sikander plays one of the pivotal roles alongside Abhishek Bachchan, Sonam Kapoor, Bipasha Basu, Bobby Deol, Neil Nitin Mukesh and Omi Vaidya.

Ask Sikandar if he is conscious of the banner before signing up the film, and he says, "I take up any role on the basis of script, character and who is producing it. A banner does count as it does make a difference. Also, I go with my gut feeling."

However, in case of 'Players' it was not just the banner per se, but it was his desire to work with Abbas-Mustan.

"I have grown up watching their (Abbas-Mustan) films. It was great working with them. For action-thrillers, the kind of gripping that one requires...they are superb in that area. Every film of theirs is interesting to watch, as they keep you engrossed. The kind of movies they make are different from what we see in Bollywood," Sikander said.

"'Players' is true to the duo's style of cinema. Besides, I also liked the character that I play in the film. I play a Muslim Pakistani, named Bilal. It is an interesting intense role. I think, it is one of my best performances till date," he said.

The film releases this on Friday.