During the campaign, buyers would be able to get discounts up to 70 per cent on electronic products, besides exclusive offers on all brands, Snapdeal said in a statement.
    
"The sale will allow customers to avail hourly offers on electronic gadgets across mobile, tablets, computers and laptops...", it added.
    
The company is also offering up to Rs 18,000 off on digital SLR cameras, freebies worth up to Rs 19,000 for select pre-registered customers, it said.
    
"The offers during Snapdeal Electronics sale are designed to give customers the option to choose from widest portfolio of gadgets and appliances at best prices.
    
"We expect a multi-fold increase in our sales", Snapdeal, Senior Vice-President, Electronics and Home, Tony Navin said.
    
"Our comprehensive assortment of over seven lakh electronic products, assured brand warranty and next day delivery solutions promise an enhanced customer experience", he said.
    
E-commerce major Flipkart conducted similar electronic sale in May, while Amazon announced electronic sale on July 21 and 22.
    
Snapdeal has partnered with several investors, including SoftBank, BlackRock, eBay, Premji Invest and iconic industrialist Ratan Tata, the statement said.