From Today Snapdeal's user interface on the mobile will be available in Hindi and Telugu.From January 26 Snapdeal will be available in English and 11  regional languages  Hindi, Telugu, Gujarati, Tamil, Marathi, Bengali, Kannada, Malayalam, Oriya, Assamese and Punjabi, the statement said.

With this, Snapdeal has expanded its reach to an additional 130 million smart phone users in India, who use internet in regional languages, thus making digital commerce now accessible to all,' it added. India’s linguistic diversity is a huge opportunity to expand the market to include those users who would prefer to engage online in their native languages, said Rohit Bansal, co-founder of Snapdeal.

The multilingual user interface has been developed by the company on the basis of the feedback it received from both its buyers and sellers.'The multilingual platform is built on top of Snaplite, Snapdeal's website for mobile browser, which is 85 percent lighter and consumes less bandwidth.