This is a first of its kind initiative in the e-commerce industry in India and will aid customers in their buying decisions, especially those who do not have smartphones or a data plan on their mobile phones, Snapdeal said in a release.
This SMS search feature addresses a real need for a very large audience by enabling all of the 800 million mobile subscribers in India to instantly get prices from Snapdeal on millions of products while on the move, it added.
All customers need to do is send an SMS with the name of the product they want information and Snapdeal would send them the top results along with their prices and a link for easy and instant purchase.
Customers can buy the product directly from Snapdeal's mobile site or mobile applications if they have a mobile data connection.