Businesses can now list their products on Shopo without submitting any document and long verification procedures and reach out to customers without paying Snapdeal any commission for the sale.
"We have launched Shopo, a mobile-based open marketplace that will allow businesses as well as individuals to harness the power of Internet instantly and at zero cost," Snapdeal Co-founder and CEO Kunal Bahl told reporters here.
The aim is to bring one million such entities on the Shopo platform in the next one year and help them become a part of India's digital commerce ecosystem, he added.
Individuals selling anything from cakes to jewellery can click photo of their products and list on Shopo for sale. The application also provides a chat facility for customers to interact with shop owners.
A seller and a buyer can choose a mutually convenient mode of transaction as well as delivery. The application is currently available on Android and Apple's iOS platform.
"Currently less than 0.1 percent of small and medium businesses in India have online presence. Shopo aims to build a platform to help millions of small businesses, home entrepreneurs, artisans and individual sellers set up their online shop in the most convenient way," Bahl said.

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