Shot for a real estate brand, the commercial, which is currently on air, is produced by Shotgun Movies.

Kush, who has assisted the likes of Sanjay Leela Bhansali and Abhinav Kashyap, always had an inclination towards directing ads.

"Our team developed the ad completely in-house, from the initial conceptualization to execution and delivery, while keeping the client involved in the process on a creative level. Sonakshi's fans have liked the ad a lot," Kush said in a statement.

He assisted Bhansali on "Saawariya", and worked with Kashyap on "Besharam" and "Dabanng".


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