According to Australian Financial Review (AFR) report, the company was all set to sell televisions to emerging markets, and three months ago it began selling to India. Quoting Soniq marketing manager Stathis Georgianos, the report said the new shipments are being delivered on a regular basis to keep up with demand.

"If you think about the Indian market, it has a growing middle class but they are still very price conscious," Georgianos said, adding "it's a match made in heaven."

We can provide a price point that's considered lower than some of the other big brands in the marketplace. "Soniq has tied up with Reliance Industries Limited and RIL's Reliance Digital operation was now distributing Soniq televisions to its 180 stores.”

Started in the year 2000 by Sunny Zeng, the company's products are made at its purpose-built factory in Lianyungang City in China's Jiangsu Province. Its headquarters are in Melbourne and also runs a local service centre.

The company has been slowly expanding into emerging markets, beginning in Sri Lanka, Singapore and Malaysia before making the leap into the massive but price-conscious market of India, the report said. It is planning to shortly launch in Indonesia and is in discussions with a potential partner there, it said.

Georgianos said Australia has been a good base and testing ground for the company. "Australians are known as early adopters, especially in terms of electronics," he said. "The beauty is we can work through the Australian market place and test things, improve things and that allows us to take out a good Aussie product to the world."


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