The new pages will organize related tweets about products and brands on dedicated pages. A product page will let people see others’ tweets about that product, prices, and, sometimes, a buy button.

The company is also rolling out what it’s calling Collections, a way for brands and celebrities to curate products and recommend them to followers.

This is the second new feature Twitter has unveiled this week after announcing Project Lightning, a news platform that would allow users to follow events instead of people.

Twitter will also start curating tweets on live events, the microblogging service said, as it plans major changes to make its real-time news feed more user friendly.

Dubbed Project Lightning, the changes will let users follow events instead of just people, and instantly upload photos and videos that can be shared across websites, social news and entertainment website Buzzfeed reported on Thursday.