Chennai: Media and Entertainment industry in south India is expected to garner business worth Rs 36,005 crore by 2015-16, constituting 36 percent of the industry size nationwide, says a FICCI-Deloitte report.
    
The industry is pegged at Rs 21,190 crore this fiscal.
    
The report said that because of the evolving ecosystem and demand, the market is expected to grow at a CAGR of 14 percent for the next four years to reach Rs 36,005 crore by 2015-16.
    
The M&E market in Tamil Nadu is estimated at Rs 7,620 crore this fiscal, closely followed by Andhra Pradesh with Rs 6,480 crore and Karnataka and Kerala markets at Rs 3,985 and Rs 3,105 crore respectively.
    
By 2016, the Tamil Nadu market is expected to touch Rs 12,995 crore, Andhra Pradesh to reach Rs 11,200 crore, Karnataka Rs 6,715 crore and Kerala Rs 5,095 crore.
    
Television in the South Indian media and entertainment industry holds the majority share at Rs 12,220 crore, accounting for 58 percent of the overall market.
    
The print industry is ranked second at Rs 6,265 crore, film industry at Rs 2,340 crore and Radio at Rs 365 crore, the report said.
    
However, the radio industry is expected to grow the fastest among other constituents at a CAGR of 22 percent in the next four years, it added.
    
On the film industry in the South, the report said film revenues generated from Tamil Nadu is Rs 1,030 crore, closely followed by Andhra Pradesh at Rs 1,020 crore, Kerala and Karnataka at Rs 150 and Rs 140 crore, respectively.
    
In 2012, of total revenues in South India, Tamil Nadu and Andhra Pradesh had a share of 44 and 43 percent, followed by Kerala and Karnataka at 7 percent and 6 percent.

The report said that although digital media is creating new avenues for the M&E industry, piracy poses a real threat for the film and music industry.
    
Some steps taken to curb piracy are application to monitor pirated content, collaboration with international players to tackle the piracy menace, designated policy group with support from legal apparatus and cooperation from the local police.
    
"To stem the piracy menace, the film industry is seeking help from IT professionals to promote a safer digital world for films. As the threat persists, the battle can be effectively fought by spreading awareness and seeking collaboration from society at large", the report said.
    
On growth of television industry in the South, it said the value of the industry is Rs 12,220 crore with a majority of it contributed through subscription at Rs 8,140 crore, advertisement at Rs 3,610 crore and content at Rs 470 crore.
    
The industry is projected to grow further at Rs 22,540 crore in 2016 in which subscription contribution reaches Rs 15,170 crore, advertisement Rs 6,540 crore and content Rs 830 crore.
    
On the radio industry, it said private FM industry revenue in Tamil Nadu is expected to almost treble to touch Rs 315 crore in 2016 from the present Rs 140 crore.
    
In Andhra Pradesh, this industry is expected to touch Rs 160 crore from Rs 70 crore, Karnataka Rs 160 crore from Rs 115 crore, Kerala Rs 85 crore from Rs 40 crore, it said.
    
This year, from total revenues in South India, Tamil Nadu and Karnataka have a share of 38 percent and 32 percent, Andhra Pradesh and Kerala at 19 percent and 11 percent.
    
Stating that radio listeners might opt for channels providing variation in programming content and formats, the report said: "This experimentation would not only help in retaining listeners for a longer haul, but also play a crucial role in drawing more advertisers for radio promotions".
    
"In the long run, the radio as a medium for launching brand promotion and ad campaigns is poised for a bright future," it said.

(Agencies)

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