New Delhi: The southerners are arriving in Bollywood. Be it Asin Thottumkal, Rana Daggubati, Kajal Aggarwal or Sundeep Kishan, many of India's young southern film stars are giving in to the lure of the 'glamorous' Hindi film industry.

Though they are yet to rise to the stature of Sridevi and Jaya Prada, many actors from Tamil Nadu, Andhra Pradesh, Karnataka and Kerala are beginning to take up Bollywood projects.

Daggubati, who entered Hindi films this year with Rohan Sippy's 'Dum Maaro Dum', feels Bollywood could give him a chance to experiment with his talent.

“I knew I could never get an opportunity to do this kind of role due to regional boundaries. The role and the script were a bigger excitement for me to grow as an actor,” said Daggubati, grandson of veteran Telugu film actor-producer D. Ramanaidu and the son of producer D. Suresh Babu.

With 'Shor In The City', Sundeep Kishan forayed into Hindi cinema from the Tamil-Telugu industry. He grew up in Chennai.

“The southern industry is healthy, but the craze that the Bollywood world has created is unbeatable. Who does not want to be part of it? Moreover, I feel Bollywood has set international standards in the recent past and from outside it looks like a 'glamorous' world,” said Kishan.

As far as southern luminaries like Mammootty, Mohanlal and Kamal Hasan are concerned, they have done select films in Hindi and made their presence felt, but never really made a base in Mumbai.

But in the recent past, Bollywood has welcomed a slew of actors from the south, including Kamal Hasan's daughter Shruti in 'Luck', Trisha Krishnan in the Akshay Kumar-starrer 'Khatta Meetha and Charmy Kaur in the Amitabh Bachchan-starrer 'Bbuddah... Hoga Terra Baap'.

There are others who are awaiting the release of their projects.

There is a lot of buzz around Kajal Aggarwal's full-fledged Hindi debut opposite Ajay Devgn in 'Singham', releasing on Friday.

Kajal, who did a cameo role in the 2004 Hindi film 'Kyun...! Ho Gaya Na', feels regional barriers are disappearing in filmdom.

“Regional barriers are slowly and steadily disappearing which is a very good thing,” she said.

Madhavan, who entered Bollywood in 2001 with 'Rehna Hai Tere Dil Mein' and has risen in popularity thanks to films like 'Rang De Basanti', '3 Idiots', and 'Tanu Weds Manu', points out that it is important for actors to speak a language correctly to make it big anywhere - be it Bollywood or Hollywood.

'Being a Madrasi, if I am not able to pull off a 'Tanu Weds Manu', and my so-called Punjabi accent sounds like a Madrasi accent, there will be very less appreciation. Similarly, if I go to Tamil Nadu and be a guy from Madurai...and speak like I am a Hindi guy, that's not going to work,” he added.