According to sources, low-cost carrier SpiceJet has launched a fresh price war as it announced a three-day-only sale of tickets for domestic flights on Tuesday, which base fares starting at as low as Re 1, excluding statutory fees and extras from 1st July.

It needs to be mentioned here that almost a decade back, Air Deccan launched the first-ever one-rupee ticket scheme.

According to SpiceJet’s latest scheme, if one books ticket(s) on Wednesday, he can fly at just one rupee. It’s indeed clear that the company’s intent is to attract domestic flyers and the scheme is alluring enough to make people undertake journeys in a never-seen-before manner.

It’s being said that the prime motive behind this one rupee scheme is to give state-owned carrier Air India a real-time run-for-money.

Besides, Air Asia is known for coming up with such promotional offers as well and it needs to be mentioned here that the new chief commercial officer, who was previously associated with Air Asia has taken the charge of his office in SpiceJet from Tuesday.

Buzz is there that several low-cost carriers like GoAir and Indigo are going to jump into the one-rupee bandwagon very soon. If this happens, it could trigger an explosive competition in the domestic aviation arena.

In a statement issued this morning, SpiceJet said, “Apart from one-rupee scheme, the passengers can also purchase tickets at Rs 799 and Rs 1,499. For limited seats, the passengers will have to book tickets between 1st April to 3rd April and one can avail this ticket for flying from 1st July to 28th March 2015."

In another statement by a SpiceJet official, it said, “We are the frontrunners in doling out discount fare scheme in the domestic market. There are several people, who plan their journeys beforehand and eventually book their tickets accordingly.”


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